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Sephora Launches New National Advertising Campaign

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By: TOM BRANNA

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Sephora today unveiled the first phase of its new advertising campaign. The advertisements, shot by well known fashion photographer Craig McDean, are striking, close-up photographs that capture the playful application of colorful make up to various features of a woman’s face. In addition to being used in advertising, the photographs will be incorporated into Sephora stores, the Sephora.com website, and direct mail, continuing Sephora’s unified approach to its marketing efforts. The f...

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